Facebook Page Cover Photos for Non-Profits

If you’re a Facebook user, you probably understand by now that Facebook management has a habit of making changes. Most recently was the complete remaking of Facebook profiles to the new Timeline layout. Rather than keeping posts in a “news feed” set-up, entries, comments, photos are organized along a timeline, unique to each person. Not only this, but now only one photo is featured on each profile, known as the Cover Photo.

Facebook Timeline is now moving on to Facebook Pages and the clock is ticking.  For now, your organization can preview what the page will look like in the Timeline layout, but all Facebook Pages will convert automatically to the new layout on March 30, 2012.

As you prepare for these changes, be sure to put a lot of thought in the Cover Photo for your page. If you use Facebook for a lot of your marketing, as more and more organizations are doing, the Cover Photo will be the first thing visitors will see when landing on the page.

Here are some quick guidelines:

The size of a Cover Photo is 850 x 320 (pixels) or 4 x 1.5 (inches). The dimensions might look small on whatever editor you are using, but you can always expand it for editing purposes – just check that you are keeping the size in ratio to the ones above.

– The bottom left corner of the Cover Photo will be blocked by the Profile Picture.

Include your organization logo. If you use your logo as the profile picture, then it’s not necessary to reuse it in the Cover Photo.

Include the organization contact information: address, phone number, hours, website address. This information may not be readily available on the rest of the Page and so take a couple more clicks for visitors to get to it. Most people will not click through to other tabs on a Facebook page. Take advantage of the Cover Photo’s position and size to get that information across.

– Above all, choose a photo that encapsulates what your organization is. It can be a photo of the building, but even better, an action shot of a program or volunteer.

Again, these changes will take place automatically on March 30th, 2012, so you might as well be prepared and switch to the new layout early.

Let us know when you have switched over and we’ll check out your new look!
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This article was featured in the March 2012 issue of our monthly newsletter, CDP Press.
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Facebook Contest – October 2011

We are offering an exciting opportunity for organizations on our Facebook page!  During the month of October, we are giving away $1,500 worth of services/products to a non-profit organization!  Here’s how it works:

  • Starting the first of the month, people can go to our Facebook page and leave us a message about why your organization deserves this deal.
  • Individuals must “Like” the page in order to comment on the page.
  • The organization with the most votes or comments will win the prize! (Each individual can vote only once.)
  • The winner will be announced the first week of November.
  • The $1,500 must be new services/products, not to pay a pending bill.
  • Each organization can win only once within a 12-month period.
  • The services/products can be viewed on our products page.  We will also post ideas on how to use the prize throughout the month on our Facebook page, so check back often.

Be sure to let your supporters know about this great opportunity!

Click on the Facebook picture to visit our page quickly and stay tuned!

Non-Profit Job Sites

The people who work in a non-profit are the backbone of the organization.  Whether they are on staff or volunteers, it is crucial to a non-profit to have arms and legs – and hearts – to do the work and pursue the mission.  There are several ways to advertise if you need to fill a position, but not every site may be the best.  Blue Avocado recently reviewed websites which post non-profit positions and employee/volunteer hopefuls.

The job sites were chosen based on the following criteria:

  • Is the site exclusively for non-profit jobs or does it have a substantial number of non-profit jobs?
  • Are the listings updated regularly?
  • Are special, helpful features included for either the employers or job-seekers? and
  • Are they national or local enough to be helpful?

According to the article, the best all-around site for non-profit jobs (either a non-profit site or for-profit site) is Idealist.org.  The best non-profit site is listed as Opportunity Knocks.  Both of these sites are non-profits themselves and have listings in the US and overseas.  The best commercial site is said to be Simply Hired and the best international site is Devex.  Devex, Development Executive Group, is a non-profit as well and began as a student project at Harvard.

The rating is based on several features, which are noted in the descriptions, such as: the Mission/Purpose, the organization type and longevity, scope, general usability and any social media links.  Further detail is given about the features specific to job seekers and employers.  Some sites allow submission of a resume as well as the online profile.  Any fees that may apply are shared in the features as well, both for the seeker and employer.

There are 32 job sites listed, in all, with varying emphases and features.  You can read the full article here. (pdf)

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This article was featured in our monthly newsletter, Bridgeworks Connect.
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Fundraising Advice in a Recovering Economy

With the Great Recession officially over, the recovery is another story. Fundraising is still a struggle for non-profit organizations. This struggle comes from all parts of society: individuals, government, foundations and corporations.

The unemployment rate has finally dropped below 10% nation-wide, but underemployment still hovers around 20%, according to a Gallup poll. Many former volunteers are now clients at the organizations they used to help. Many have also stopped charitable giving because of their tight budgets and have cancelled, or cut, planned gifts and bequests.

We can expect the government to make broad cuts in spending, many in grant programs to non-profits, as they try to shore up the federal deficit. We may also face a rise in taxes. Foundations are hesitant to jump back into the stock market and have made fewer funds available for grants to non-profits. Corporations have had to make cuts as well and many have reduced the amount of giving to organizations through corporate contributions, grants and payroll deductions.

Wise strategies for effective fundraising in this economy would be to embrace fundraising, strengthen and stick to your brand and get online.

Embrace Fundraising

Without throwing efficiency to the wind, your organization needs to avoid cutting expenses in fundraising. Typically, the less money you spend on fundraising, the less you will raise. Keep spending on marketing and public relations. If no one knows who you are, they will not give to you. Focus on getting your current donors to give more. Put them in categories by interest or demographic and then approach them in a specific, unique way. Be creative! Challenge them to raise money for you or to compete against each other. Ask for monthly donations or even quarterly gifts.

Strengthen and Stick to Your Brand

Your mission statement should be short and succinct, and yet explain clearly what your organization does. If it can fit on the back of your business card, then you’re probably safe. And then, promote it. Get your message out there, whether it be in newspapers, magazines, radio, T.V., billboards, search engines, conversations – whatever you choose, be consistent with your brand and get your message out. Show that you are a good steward of the money you have received. Check out your competition (other organizations doing it well) and learn from their mistakes and successes. Look at their website, go to their events – see how they show off their uniqueness. Don’t copy them, but let it inspire you to be creative in sharing how your organization is unique. Talk to your volunteers and supporters and get their ideas as well. Lastly, do not exaggerate. Do not over-emphasize the impact you have or oversell the organization. If you misrepresent your organization it can seriously hurt your reputation in the community.

Get Online

It’s not an option anymore. The internet is a prime arena for showing off your organization and sharing your brand and message with the masses. This can be done through Facebook, Twitter, LinkedIn, Flickr (for art and photos) and blogs. Social media can help you reach new supporters but also give you an insight into what your donors are thinking. Your website should be updated regularly (once a week is a great goal) and should be “shareable”, with links to connect to the platforms mentioned above. Your website visitors should be able to easily make a donation right on your homepage. You can also ask someone to help you get your webpage high up in the search engines. There’s no specific rule for increasing exposure online, but there may be someone on your staff (or a volunteer) who knows the basics and perhaps some tricks to getting you up there.

For more, check out this article from the Chronicle of Philanthropy by Irwin Stoolmacher.

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This article was featured in our monthly newsletter, Bridgeworks Connect.
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Have You Heard? – Jumo

On Tuesday, November 30, 2010, Chris Hughes, one of the co-founders of Facebook, unveiled a new social networking site specifically for non-profits and charities. The site, called Jumo, was created in order “to speed the pace of global change and meaningful action.” A non-profit itself, the name comes from the Yoruba language in West Africa and is a verb meaning “together in concert,” conveying an action within community. The purpose is to connect people with political movements, non-profit organizations and other causes.

You may wonder why this site is needed when organizations are well-able to set up pages on Facebook and get their information out there. Facebook has a plethora of pages to be “liked” and “shared” but anything can become a page. Even as a non-profit, there’s no way to easily connect your “fans” to donating to your organization. With Jumo, non-profits will be able to do all it can on Facebook and provide access to quick donating. Not only this, but organizations can be searched by category of impact and cause. The primary seven categories are: Arts and Culture, Education, Environment and Animals, Health, Peace and Government, Human Rights and Poverty. Each of these has subcategories to make it easier for people concerned about a particular cause to find the organizations currently active within it.

For now, people joining Jumo have to have a Facebook account to sign up, but the same is not true for non-profits. The only qualification is that the organization be 501(c)(3) and provide its EIN to receive donations on the site through a partnership with Network for Good. Non-profits can link their existing website, blog, Facebook, YouTube, Twitter, etc to their Jumo page to maximize social involvement. Users will find the latest news and updates on the organizations they “follow” right on their Jumo page, much like the Facebook News Feed.

Jumo is still in its beta stage, as shown by the result of overwhelming response on its release day; the site was down for most of the day as the Jumo team sought to strengthen the site and server for heavy traffic. It has a lot of growth to do, but promises to be an exciting tool for the non-profit world.

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