Facebook Page Cover Photos for Non-Profits

If you’re a Facebook user, you probably understand by now that Facebook management has a habit of making changes. Most recently was the complete remaking of Facebook profiles to the new Timeline layout. Rather than keeping posts in a “news feed” set-up, entries, comments, photos are organized along a timeline, unique to each person. Not only this, but now only one photo is featured on each profile, known as the Cover Photo.

Facebook Timeline is now moving on to Facebook Pages and the clock is ticking.  For now, your organization can preview what the page will look like in the Timeline layout, but all Facebook Pages will convert automatically to the new layout on March 30, 2012.

As you prepare for these changes, be sure to put a lot of thought in the Cover Photo for your page. If you use Facebook for a lot of your marketing, as more and more organizations are doing, the Cover Photo will be the first thing visitors will see when landing on the page.

Here are some quick guidelines:

The size of a Cover Photo is 850 x 320 (pixels) or 4 x 1.5 (inches). The dimensions might look small on whatever editor you are using, but you can always expand it for editing purposes – just check that you are keeping the size in ratio to the ones above.

– The bottom left corner of the Cover Photo will be blocked by the Profile Picture.

Include your organization logo. If you use your logo as the profile picture, then it’s not necessary to reuse it in the Cover Photo.

Include the organization contact information: address, phone number, hours, website address. This information may not be readily available on the rest of the Page and so take a couple more clicks for visitors to get to it. Most people will not click through to other tabs on a Facebook page. Take advantage of the Cover Photo’s position and size to get that information across.

– Above all, choose a photo that encapsulates what your organization is. It can be a photo of the building, but even better, an action shot of a program or volunteer.

Again, these changes will take place automatically on March 30th, 2012, so you might as well be prepared and switch to the new layout early.

Let us know when you have switched over and we’ll check out your new look!
————————–
This article was featured in the March 2012 issue of our monthly newsletter, CDP Press.
To read the whole newsletter, follow this link.
Sign up today to have it delivered to your inbox!

Advertisements

The Point, Groupon and G-Team

The Point

Give money or do something – but only when it matters.

Have you sent out an email request to your supporters, asking them to donate for a specific cause? Or to help with a particular event like folding newsletter mailings or making sandwiches for the children you serve? When the time comes, it can be a toss-up as to whether you have enough help or not.

The Point seeks to guard against that. On the website, campaigns can be created and then have a “tipping point” set – meaning that people pledge to help only if enough people sign up, or if enough money is pledged. This way, you can be sure to make an significant change because you have what you need.

And The Point is non-exclusive, so it can be used to raise money to clean up a local park or to buy a ping-pong table for the staff room.

The Point Website
Learn More
Starting Campaigns video

——————————————————————–

If you spend any time online, you’ve probably seen advertisements for Groupon. Groupon features a discounted offer each day to a different place in your nearby major city. However, not just anyone can get the coupon when they feel like it. First, there has to be enough people to say they want the deal. Then, once enough people are on board, the deal “tips” and those people are then charged the discounted price and sent the coupon.

Groupon has been heralded as the “fastest growing company ever.” But Groupon has its roots not in the business world, but in social action. We talked about The Point, Groupon’s mother site, if you will. But The Point, with much less exposure and branding than Groupon, has been left chugging along at a canter while Groupon has raced forward like a speedskater.

The founder of both, Andrew Mason, decided to get back to the foundation of The Point and use the powerhouse of Groupon. This union is called G-Team and is currently being tested in Chicago. Here is how it works: A Groupon is set out (*ex. $35 for an $80 Bike Tune-Up) and then a Point campaign is attached to it (ex. If $1,000 is raised, a local bike cooperative will fix up 100 broken bikes and donate them to disadvantaged youth).

They are already seeing great results in Chicago and will soon be looking to expand it to some of the 88 other cities in which Groupon currently deals. You can find more information on the Groupon website here. Also, be sure to check out The Point to see if it could help you make an impact on your community.

*example taken from the Groupon website.

Have You Heard? – Jumo

On Tuesday, November 30, 2010, Chris Hughes, one of the co-founders of Facebook, unveiled a new social networking site specifically for non-profits and charities. The site, called Jumo, was created in order “to speed the pace of global change and meaningful action.” A non-profit itself, the name comes from the Yoruba language in West Africa and is a verb meaning “together in concert,” conveying an action within community. The purpose is to connect people with political movements, non-profit organizations and other causes.

You may wonder why this site is needed when organizations are well-able to set up pages on Facebook and get their information out there. Facebook has a plethora of pages to be “liked” and “shared” but anything can become a page. Even as a non-profit, there’s no way to easily connect your “fans” to donating to your organization. With Jumo, non-profits will be able to do all it can on Facebook and provide access to quick donating. Not only this, but organizations can be searched by category of impact and cause. The primary seven categories are: Arts and Culture, Education, Environment and Animals, Health, Peace and Government, Human Rights and Poverty. Each of these has subcategories to make it easier for people concerned about a particular cause to find the organizations currently active within it.

For now, people joining Jumo have to have a Facebook account to sign up, but the same is not true for non-profits. The only qualification is that the organization be 501(c)(3) and provide its EIN to receive donations on the site through a partnership with Network for Good. Non-profits can link their existing website, blog, Facebook, YouTube, Twitter, etc to their Jumo page to maximize social involvement. Users will find the latest news and updates on the organizations they “follow” right on their Jumo page, much like the Facebook News Feed.

Jumo is still in its beta stage, as shown by the result of overwhelming response on its release day; the site was down for most of the day as the Jumo team sought to strengthen the site and server for heavy traffic. It has a lot of growth to do, but promises to be an exciting tool for the non-profit world.

.

Big Things Can Come in Small Packages

Mantis Shrimp 
 
Do you know what animal possesses the strongest and fastest punch?  The kangaroo, right?  That’s what I thought when I was asked the question, but it is, in fact, a member of the Crustacean subphylum.  This creature is only around 4 inches long, about the length of my thumb to my wrist, and its arms are even smaller than that.  It is the Mantis Shrimp.  These are not actually shrimp and just take that name because they look like both a praying mantis and a shrimp. 
 
Now, the mantis shrimp is amazing because, despite its small size, it has some incredible arms. There are two types of mantis shrimp, the spearers and the smashers, and I’m sure you can use your imagination as to how the arms are shaped to justify such a name. The amazing thing about these arms is not how they are shaped or even used, but how they are made.  When the shrimp pulls back its arm into a resting position, it actually locks into place.  The muscles build up tension and energy until the shrimp needs it.  Located in the joint is a bone-spring, shaped kind of like a Pringle chip, that increases the force of that energy.  When it is released, the arm shoots out from the body with the speed and strength of a rifle bullet!
 
I know, you’re thinking, “Well this is interesting, but I didn’t come here for a science lesson.”  But I want to ask you a question.  During the time following the Haitian earthquake crisis, how many of you saw a commercial filled with pictures of the devastation ended with a “Text HAITI to 909##” to make a donation?  Microdonations through mGive’s texting campaign brought in over $8 million within three days with just $10/text to the Red Cross.  Compounded by a Twitter/Facebook onslaught of tweets and posts, the campaign ran like wildfire. 
 
When checking out the Mobile Giving Foundation website, you’ll notice that to put on a full-on texting campaign takes quite a bit of funding to start with, but the concept is not so pricey.  Small donations may not seem like they’ll make a big impact, but with the economic condition of our nation, givers are more likely to give in smaller increments over a longer period of time than large lump sums.  Multiple small donations can become a large amount when brought in bulk.  Many organizations are choosing to run blitz campaigns with heavy exposure on social networking sites.  Convenience is one of the biggest aspects for running such a campaign.  You can get all the exposure you want, but if giving to your cause is not an easy and simple process, you’ll never get the results for which you are hoping.
 
Here are some tools to check out:
 
Mobile Giving Foundation (Text-campaigns)
http://www.mgive.com
4 a Good Cause – Online Payments/Donations
http://www.4agoodcause.com/accept-payments-online.aspx

 

This article was featured in CDP’s monthly newsletter.  To subscribe, click here: 
CDP Press

  

%d bloggers like this: