Raising Money Without Asking for It

During these winter months, giving can decrease as people prepare and recover from holiday shopping and gift giving. A report by Campbell Rinker shows that 7 in 10 Americans say they will give more sparingly to charities in the coming months.  But there are ways to help your donors help your organization without making them give you money.  Here are some ideas from Guidestar:

  1. While there is something special in going to a store and picking out a gift personally, many people choose to do their shopping online.  Register your organization with GoodShop and direct your supporters to start their online shopping trips there before going on to any of the more than 2,500 stores which offer to percentage of almost every purchase to your organization. Plus, GoodShop has more than 100,000 coupons listed to save your supporters money.
  2. Hold a gadget drive at your organization for old electronics and turn them in for cash.  Gazelle for Good is a great resource for setting up a gadget drive fundraiser. They even let you personalize a webpage for easy online promotion. 100% of the value goes to your cause.
  3. American Express and Citi Card offer cardholders the chance to turn their credit card points into charitable donations.
  4. GoodSearch.com is a Yahoo!-powered search engine and it donates about a penny per search. It works just like any other search engine but a donation is made each time someone searches on it.

There are a few more ideas on GuideStar here.

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This article was featured in the December 2011 issue of our monthly newsletter, CDP Press.
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