If you’re a Facebook user, you probably understand by now that Facebook management has a habit of making changes. Most recently was the complete remaking of Facebook profiles to the new Timeline layout. Rather than keeping posts in a “news feed” set-up, entries, comments, photos are organized along a timeline, unique to each person. Not only this, but now only one photo is featured on each profile, known as the Cover Photo.
Facebook Timeline is now moving on to Facebook Pages and the clock is ticking. For now, your organization can preview what the page will look like in the Timeline layout, but all Facebook Pages will convert automatically to the new layout on March 30, 2012.
As you prepare for these changes, be sure to put a lot of thought in the Cover Photo for your page. If you use Facebook for a lot of your marketing, as more and more organizations are doing, the Cover Photo will be the first thing visitors will see when landing on the page.
Here are some quick guidelines:
- The size of a Cover Photo is 850 x 320 (pixels) or 4 x 1.5 (inches). The dimensions might look small on whatever editor you are using, but you can always expand it for editing purposes – just check that you are keeping the size in ratio to the ones above.
- The bottom left corner of the Cover Photo will be blocked by the Profile Picture.
- Include your organization logo. If you use your logo as the profile picture, then it’s not necessary to reuse it in the Cover Photo.
- Include the organization contact information: address, phone number, hours, website address. This information may not be readily available on the rest of the Page and so take a couple more clicks for visitors to get to it. Most people will not click through to other tabs on a Facebook page. Take advantage of the Cover Photo’s position and size to get that information across.
- Above all, choose a photo that encapsulates what your organization is. It can be a photo of the building, but even better, an action shot of a program or volunteer.
Again, these changes will take place automatically on March 30th, 2012, so you might as well be prepared and switch to the new layout early.
Let us know when you have switched over and we’ll check out your new look!
This article was featured in the March 2012 issue of our monthly newsletter, CDP Press.
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Filed under: CDP Press Articles, Just CDP, Non-Profits, Social Networking, Tips | Tagged: CDP, community, Community development, Community Development Professionals, Cover Photo, development, Facebook, Facebook Page Timeline, Facebook Timeline, non-profit, Non-profit organization, Organization, social media | Leave a Comment »